Your Guide to Selling in Miami
Selling is a process, not a sign in the yard.
London Foster is a full-service brokerage. Alvaro Solorzano has spent more than 20 years (since 2003) walking sellers through pricing, preparation, marketing, negotiation and closing — across Miami-Dade.
How a sale runs, start to finish
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01
Valuation and strategy
We look at your property and what comparable homes nearby have actually done, then talk through realistic pricing options and what each one means for your timeline.
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02
Prep and presentation
What to fix, what to leave, and what buyers in your price band expect to see. Listing photography and copy are built around the property's strongest features.
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03
Go to market
Your listing goes onto the MLS and syndicates out to the major search portals, plus our own site and agent network.
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04
Offers and negotiation
Every offer gets read past the headline number — financing type, contingencies, inspection terms, closing date. We negotiate the whole package, not just price.
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05
Under contract to closing
Inspection, appraisal, title and coordination through closing.
What comes with the listing
Pricing analysis
A comparable-sales review of your immediate area, so the asking price is an argument you can defend to an appraiser and a buyer's agent.
Listing presentation
Photography and written detail built for the search portals, where the first impression is a thumbnail and three lines of text.
MLS and portal syndication
Your property on the MLS and distributed to the major consumer search sites, rather than sitting on one website hoping to be found.
Miami-Dade coverage
Miami-Dade.
Questions sellers ask first
What is my home worth?
That takes looking at the actual property and recent comparable sales in your immediate area — an online estimate can't see a renovated kitchen or a bad roof. Call and we'll put real numbers together for your address.
How long will it take to sell?
It depends on price band, location, condition and what else is on the market near you at the time. We'd rather talk through your specific situation than quote you an average that may not apply.
What should I fix before listing?
Rarely everything. The question is which repairs a buyer in your price band will notice and which ones won't return what you put in. We walk the property and tell you where the money is worth spending.
Can you help me buy at the same time?
Yes — that's the common case. Timing a sale and a purchase together is its own piece of work, and it's easier when one agent is handling both sides.
Want a number an agent will stand behind?
The instant estimate at the top of this page is a useful starting point. It works from public data, so it can't see a renovated kitchen, a new roof, or the fact that the comparable two doors down backs onto a road.
Send me the address and I'll put together a proper valuation — the one I'd use if I were listing it tomorrow.
- No obligation and no cost
- Based on comparable sales in your immediate area
- Includes what I'd do to market the property
Would rather just talk? Call (786) 287-1822.
Then call (786) 287-1822 and I’ll put a full valuation together.
Not ready for a valuation yet?
That's fine. Ask me anything about selling — no pitch.
Prefer to look around first? Search live listings.
SELLER'S GUIDE
The decision to sell your home is a big one. Whether this will be your first time on the selling side of the real estate process or you've done it several times before.
I would love to assist you with the sale of your home. As a trusted agent, I can help you navigate the process and help answer any questions you may have.
Marketing Your Property
As a agent, I have access to advanced technology and marketing strategies, and I have the knowledge and expertise to help sell your home. A few highlights include:
Online Listing for Your Home
Online listings feature information specific to each property and the surrounding area, as well as a property image. An invaluable marketing tool, the property image gives potential buyers an instant preview, which saves time and visually sparks interest.
Advanced Marketing
Prospective buyers will be able to access the same great search technology available on my website while on the go! My home search app is available for both iOS and Android devices, increasing the opportunity for your home to be shown to potential buyers anywhere and at any time.
Mobile Presence
I have advanced marketing and digital strategies that can help drive more traffic to your listing. The network of agents is one of the largest in the country and can be a great resource for spreading the word about your property by word of mouth, online marketing, and other advertising opportunities.
(c) 2026 Alvaro Solorzano | London Foster. All rights reserved.